Italian box wine, ads, movie, Paul Masson revisited — sipped and spit
SIPPED: Box wine in Italy!
From Bloomberg: “Italy’s Agriculture Ministry said that some fine Italian wines that receive government quality guarantees will be allowed to be sold in boxes.” Bravo! [via The Lede blog, NYT]
SPIT: Paul Masson!
A funny photo story about the “iconic” wine. [David Lebovitz]
SPIT: France’s new anti-alcohol campaign
French teens like the music in a new French government anti-drinking ad but dislike the oh-so-bitter end of crazy debauchery. One teen reacts to the video: ‘Alcohol doesn’t make those problems, people do.’ Can the backlash against the ads be paving the way for the NRA in France? [Decanter]
SPIT: the 800 pound guerrilla
A member of CRAV, a militant wine organization in the south of France, has his bombing campaign backfire–literally. [TIME]
SPIT: Bottle Shock, the movie
“…too rambling and unfocused to draw a crossover crowd like that darling of wine movies, ‘Sideways.”’ [Bloomberg]
On August 11th, 2008 at 12:41 pm ,Tish wrote:
Hey Doc, I take it you have not seen Bottle Shock yet?… I hope nobody is scared off by the mixed reviews. I aw it Saturday in NYC. Once you suspend your disbelief about history, it is quite engaging and fun. Great to look at and listen to, and the pacing and acting are both good. I think you have to be a pretty jaded, stuck-up snob to think it’s not worth seeing….