Spin the bottle
“The European Union and the United States today in London signed a bilateral wine accord which will bring major benefits for EU wine producers,” reads the EU press release.
“This agreement provides our California wineries with long-term access to European markets so we can make marketing investments with greater certainty,” said Robert P. ‘Bobby’ Koch, President and CEO of the Wine Institute in their press release.
Who really won in this multi-lateral battle of the bottle? Read the press release of your choosing or this story. Either way, the Europeans will be allowed to use oak chips for the first time and the Americans will not be allowed to use “semi-generic” place names such as Port, Sherry, and Champagne any more than they already do. Negotiators go back to the (drinking?) table as a new round starts in 90 days.
tags: wine | wine negotiations
