Who’s threatening us now? Bling beer!
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Carlsberg, the Danish brewer, has announced the release of a $400 beer called “Vintage No. 1.” According to Bloomberg, the beer, which costs 357 times more than the regular Carlsberg lager, “has been developed to challenge luxury wines in the gourmet restaurant market and capitalize on rising individual wealth.”
But don’t they know that bling is only allowed in wine country! (OK, maybe cognac too.) How dare them try to pry our white-gold encrusted jerobaums out of our wine stained fingers! Bling beer, you’re on notice!
Related:
- “Research subjects think more expensive means better wine!”
- “Are restaurants pushing wine for profit?”
- More on notice
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One of the three best wine blogs
On January 29th, 2008 at 4:57 am ,boyce wrote:
I like this question…
“There are people at restaurants paying 20,000 kroner for a bottle of wine or port, and why wouldn’t they pay the same for a beer of exceptional quality,” Eiken said.
Which begs another question, “Well, if it makes so much sense, why haven’t they been paying this much for beer all along.”
On January 29th, 2008 at 4:33 pm ,Weston wrote:
So What is in it?
Its cool they are selling it at Noma restaurant that cook book is a piece of art just like michel bras
On January 29th, 2008 at 5:08 pm ,Realbeer.com Beer Therapy » Blog Archive » Move over, Utopias; There’s a new priciest beer in town wrote:
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