Vino Diesel
Silly me. I called the phenomenon of French winemakers who are forced to distill their surplus wine into ethanol, a fuel additive, “vin diesel.” But the real vin diesel has just stood up.
The fashionistas who run Diesel jeans know how to charge since their denim can cost $150 or more. They have taken this ability to wine and rolled out two red wines and a Chardonnay that fetch $190 in wine shops in London and almost $300 in restaurants accoding to Decanter. The wines are not available yet in the US. (check availability)
Actually, vino diesel would be more apt since Renzo Rosso, founder of the Diesel brand, has hired enologist Roberto Cipresso to make the wines for him from a 12 acre vineyard on his farm in Veneto. “For successful living,” runs their tag line. Indeed.
On April 19th, 2006 at 3:31 pm ,Trish wrote:
And I thought Gene Simmons backing a wine was the height of silliness!
On April 21st, 2006 at 10:03 am ,SaltShaker wrote:
No, Richard Simmons backing a wine would be the height of silliness.
On September 23rd, 2006 at 10:25 pm ,De Vino wrote:
Diesel Farm wines are avaiable at:
http://www.de-vino.com
Buona Bevuta a Tutti