The power of the blog
Trader Joe’s, a national grocery store chain that sells wine (including “two buck chuck”) in many states, has recalled an Italian white wine because of visible bottle variation. Mark Fisher, a staff writer at the Dayton Daily News, who started a wine blog three months ago, originally exposed the situation at his local store and TJ’s eventually removed the wine from the store. But a comment on his blog from reader in California showed the same variation there, which led the chain to pull the wine nationally, although it may only be until they find out what’s going on.
A representative of TJ’s emailed an explanation: “What we found is that the blend of grapes of the darker colored Chiaro del Bastardo Bianco is not what we initially approved, although there is nothing wrong, qualitatively, with the darker blend…”
Too bad Trader Joe’s in New York doesn’t sell wine otherwise we could have investigated as well! Congratulations to Mark.
Technorati tags: wine | food & drink | Trader Joe’s
On December 16th, 2005 at 5:22 pm ,Terence Hughes wrote:
Well that’s great as long as your blog is up and running.
Typepad has been down all day. And to think I converted my blog from Blogspot just last weekend. Think twice before you move your blog, Dr. Vino!
On December 16th, 2005 at 6:19 pm ,Dr. Vino wrote:
Hi Terry,
yes, that’s terrible about TypePad being down…But now that you are the master of your own domain, you can use MovableType and have it hosted somewhere else. They’ll install it for you for a reasonable fee.
Cheers,
Tyler
On December 16th, 2005 at 8:26 pm ,Terence Hughes wrote:
Oy! Fuhgeddaboutit!
On December 19th, 2005 at 5:04 am ,aidan maconachy wrote:
Typepad does seem to be subject to these ailments. Blogspot however has proven to be very reliable all told. A safer bet I would say.